Opening Night Opening Night Opening Night Opening Night

The past year and a half I’ve been involved in creating a new brand and soul for an old shopping centre here in Helsinki. It has been a very challenging and long road for me, but the end result is definitely something Finland has never seen before. An enormous thanks goes to the client for having a truly unique vision (and the balls to make it happen).

You can check out the website at

The photos are from the opening night (thanks to Our top floor transforms into a massive lounge combining three restaurants. More photos available at Facebook.

The white space around my ideas.

I discovered my ability to make things happen already at a relatively young age. I was 16 years old when I started organizing those legendary raves with Lauri H. Together we are responsible for some of the biggest underground parties Finland has ever seen. We enjoyed the good life and rocked venues from natural caves to factory halls.

Today, over a decade later, I was standing at the top floor of a shopping centre and planning the opening night with Lauri. The same passion was still there, but you could see that time and stress had taken a toll on us both. Nevertheless I’m happy to see we are still both doing things we love.

Later I started wondering that how did I end up here. Since I stopped organizing events, I failed to get into an art school for 8 times and ended up spending almost 6 years in a factory. The urge to make something with my life gave me the strength to find my way to the best business school in Finland, where I spent only two years before we started our own creative agency that skyrocketed into a business.

I had become the designer I always hoped to be. I worked relentlessly and said no to no challenge. I discovered I could adapt to almost any task and handle enormous entities from top to bottom. I loved every bit of it – except the stress. Today, after standing at the top floor with Lauri, I realized that somewhere along the road I had lost my focus.

Don’t get me wrong, I love the diversity of my work. With the right attitude you can do almost anything. However you’ll eventually run out of hours in the day. It has taken me quite a long time to understand what my core abilities are and what I can do with them. Now It’s time to take a step back to see the big picture and start focusing again: I want to find the white space around my ideas again.